A groundbreaking study by researchers at Nazarbayev University sheds light on how China’s Belt and Road Initiative (BRI) strategically employs historical narratives to shape public perceptions in Kazakhstan, a key participant in the initiative.

The research examines how China frames its BRI investments using the historical "Silk Road" narrative, linking Kazakhstan’s past as a key trade hub to modern infrastructure and economic cooperation. By analyzing identity, historical context, and strategic communication, the authors reveal how these narratives can either enhance acceptance or deepen skepticism of foreign policy initiatives.

Their findings provide valuable insights for policymakers by demonstrating how cultural and historical references can be used to foster greater public trust in international partnerships. The study offers a blueprint for improving diplomatic and economic relations, making it particularly relevant for governments, investors, and academics studying soft power dynamics in Central Asia and beyond.